The Origin of Fortius
2020
Fortius was reborn in 2020 following the merger of two brands into one: Men’s Republic, led by Yasa Singgih, and Naruko, led by Wesley Yiu.
2021
Amidst the challenging COVID crisis, Fortius pivoted by creating a new business unit, Buzzle, a strategic partner in branding, marketing, and advertising.
22 - 24
Fortius, through Buzzle, has become one of the most in-demand service companies among mid-tier brands, strengthening its position as the leading strategic partner in branding, marketing, and advertising in Indonesia.
Future
Fortius strives to become a holistic ecosystem that empowers game-changing brands to create meaning and impact within their industries.
Our manifesto is to become the most holistic brand ecosystem company in Indonesia, managing both our internal brands and partnering with game-changing external brands across the region. We aspire to be the ultimate homeground for Indonesia’s brightest talents, providing an inspiring space to build meaningful careers in branding, marketing, and advertising
We believe in the power of purpose to present tremendous and meaningful works. At Fortius, we live and breathe to express the spirit of "kindspiration", a combination of two words that guide our lives: kindness and inspiration. This spirit means that we want to run the company by creating kindness, which can be an inspiration for the world to pay it forward to continue kindness to make a more beautiful world.
Core Values
We ensure that our company’s core values are not just decorative statements, we strive to embody and consistently train ourselves to live by the five core values of Fortius: Live with Ikigai, Beginner’s Mind, Sweet Success, Embrace Reality, and Last Dance.